Acrylic and toothbrush on linen canvas
30 x 113 x 3 cm
Courtesy of the artist
Simply changing a K into a D, IDEA was as a personal challenge to reproduce complex typography using only tape while inventing the letter D, based on the other letters from the logo ‘IKEA’ only with the help of calculations, rulers and tape. The letters formed by the play on words are painted using a toothbrush. They are then blended into the background by applying matt varnish, evoking the imagery of a rainy day outside a vast IKEA shopping mall – a place designed to inspire new ideas for your interior decoration.